Demand Generation Manager

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Demand Generation Manager

FULL-TIME · AMSTERDAM
MessageBird is fast growing cloud communications company that helps enterprises to reach their customers in every country in the world through SMS, Voice, and Chat APIs. Headquartered in Amsterdam with offices in San Francisco and Singapore, we approach our business with a global-first mindset.


Responsibilities
  • Own demand gen efforts across all marketing channels (SEO, performance marketing, webinars and landing pages etc.)
  • Plan and implement repeatable, personalized lead nurturing flows
  • Partner closely with content marketing to develop collateral used in marketing automation 
  • Own and optimize lead scoring model
  • Advice on marketing tooling
  • Ensure tracking capabilities are implemented and run own analysis on campaigns
  • Report on pipe-line contribution and self-serve conversions
  • Drive customer engagement at conferences and events
  • Hypothesize, execute on, and analyze demand gen experiments independently


Requirements

  • 4-6 years of relevant marketing experience
  • Excellent verbal and writing skills
  • You’re a quantitative person with a deep understanding of analytics
  • You have experience running multi-region paid and inbound marketing campaigns
  • Experience creating, deploying and optimizing complex email marketing and nurture campaigns
  • Experience working with marketing automation platforms: Marketo, HubSpot, Pardot, or similar
  • Strong technical aptitude — you don’t need to know how to code, but you should be able to explain technical concepts, understand technical buyers and configure your own automation flows
  • The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals
  • Prioritize projects based on impact